[FICCI FAST TRACK COVERAGE] INAUGURAL: THE ROLE OF THE DIGITAL ECONOMY TO REVITALIZE ECONOMIC GROWTH

The inaugural session of the 5th Edition of FAST TRACK DIGITAL, organised by FICCI and presenting partner, the Motion Pictures Association, was hosted virtually this morning, 25th November 2020. Moderated by Dr. Ashish Kulkarni, Founder, Punnaryug Artvision, the session sought to discuss how important a role the digital economy would play in revitalizing economic growth.

In his opening remarks, Dr. Ashish Kulkarni said that it is exciting to see how well the digital content economy has captured the imagination of the audience. Industry players, too, have been alert to these changes, which has led to a surge in VoD services and the content they offer. He also pointed out other areas where large growth has been observed, like the digital payment segment, sports, gaming, and the start-up ecosystem.

The welcome address was presented by Ms. Belinda Lui, President & Managing Director Asia Pacific, Motion Picture Association. Acknowledging how challenging this year has been in light of the Covid-19 pandemic, Ms. Lui said that the entertainment industry at large is encouraged by the spirit, ingenuity, and community displayed by those in the digital sector worldwide. “It is the one sector that has led the charge in delivering the best possible experience,” she said.

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