India Screen Sector Generated Close to USD 50 Billion (INR 349k Cr) in 2019
Industry leaders call on creativity and innovation to reset course for success
MUMBAI / SINGAPORE – The film, television and online video services industry in India generated a total economic contribution of USD 49.8 billion (INR 348,972 Cr) in 2019, indicating a total growth of 61% from a similar report in 2017, according to new research by Deloitte. The report also found that the industry supported a total of 2.6 million jobs.
Commissioned by the Motion Picture Association (MPA), with the support of FICCI, the Producers Guild of India (PGI) and Creative First, the report was launched on July 10, during FICCI’s E-Frames virtual event, Future Tech or Future Tense.
Commenting on the prominence of the industry, Mr. Siddharth Roy Kapur, President, PGI, said, “Our dynamic industry not only provides high quality jobs and powers the creative digital economy, but is also a huge proponent of India’s soft power around the world. This research highlights how film, television online video production and distribution directly stimulates a range of other industries and businesses, wielding an impact far beyond the direct economic activities of the sector. For that reason, it is crucially important that all stakeholders from the industry and the government play their part in creating an ecosystem that incentivizes growth, encourages creativity and rewards innovation. This industry has a tremendous amount to offer, both in economic activity to help us regain a solid footing in response to the coronavirus, and to telling the stories of India around the world.”
Mr. Sanjay Gupta, Chairman, FICCI Media and Entertainment, said, “M&E is designated by the Government as a Champion Service Sector. The coronavirus pandemic is a setback for the M&E industry – and it will require a huge effort from both industry and government to put the foot to the accelerator, incentivize production and all forms of distribution, and transport our industry to the heights we all know it can achieve. The creativity and will is there; let’s hope the policy makers and regulators match our entrepreneurial drive.”
Jehil Thakkar, Partner and Leader – Media and Entertainment, Deloitte India, said, “The report illuminates for us the broader trends of the film, television, and online video services sectors. Unsurprisingly, online video services made a statement, generating a total economic contribution of USD 2.1 billion (INR 15,374 Cr) in 2019, up from USD 230 million (INR 1,612 Cr) in 2017 – an increase of 854% in local currency. India has developed a dynamic video on demand ecosystem that is satisfying the huge appetite for quality content, especially during the coronavirus pandemic. Perhaps the biggest threats to continued growth, and more job opportunities, is rampant piracy and the imposition of artificial barriers that impact on the quality of a customer’s experience. Addressing these challenges is the task of the day.”
Mr. Kamal Gianchandani, CEO, PVR Pictures & Chief Business Planning & Strategy, PVR Ltd, said, “Exhibition is a beloved form of entertainment for Indian audiences, and will continue to offer an essential means of social engagement and enjoyment for hundreds of millions of people. Right now, movie going is an entertainment experience that is greatly missed. Once it is safe to do so, I am confident that audiences will return to patronize theatres with a passion and in greater numbers that before. That said, India’s screen density of 6.5 screens per million[1] remains too low. Just think of the positive effect on the industry and economy if we could double it?”
Belinda Lui, President & Managing Director, Asia Pacific, MPA, said, “India’s film, television and video on demand market is fueled by talent, innovation and unrivalled entrepreneurship. Industry stakeholders have developed a reputation for working with government to identify challenges and find effective solutions. This creative, indomitable spirit is likely to be called upon in the current times to overcome a range of hurdles and ultimately, continue to deliver great quality content through a variety of channels to audiences both at home and across the globe.”
Key statistics from the Study on the Economic Impact of the film, television and online video services in India include:
USD 1 = INR 70
1 crore (cr) = 10 million
1 lakh (or lac) = 0.1 million
View and download the Full India 2019 ECR Research here.
View and download the India 2019 Infographic here.
For daily news and analysis from FICCI’s E-Frames virtual event, Future Tech or Future Tense, go to Creative First.
Promoting & Protecting Screen Communities in Asia Pacific
The Motion Picture Association (MPA) Asia Pacific represents the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.
The organization act on behalf of the members of the Motion Picture Association, Inc (MPA) which include: Walt Disney Studios Motion Pictures, Netflix Studios, LLC, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. Entertainment Inc. The MPA has worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about MPA Asia Pacific, please visit https://www.mpa-apac.org/ and https://www.facebook.com/mpaasiapacific/.
For more information, please contact
Stephen Jenner
MPA Asia-Pacific
(65) 6253 1033
June Tan
MPA Asia-Pacific
(65) 6253 1033
[1] Census 2011; DAVP; Deloitte analysis