WORLD INTELLECTUAL PROPERTY DAY 2023

A CELEBRATION OF WOMEN IN CREATIVITY AND INNOVATION

MAY 11, 2023 – The Motion Picture Association (MPA) partnered with the U.S. Embassy Kuala Lumpur today to host a special screening of The Super Mario Bros. Movie in celebration of World Intellectual Property (IP) Day. The event, themed “Women and IP: Accelerating innovation and creativity”, was held at GSC The Starling Mall. and was supported by KRU Media, Golden Screen Cinemas and Universal Pictures.

Guest of Honour Ts Dr. Mohd Zuhan Mohd Zain, Chairman of Intellectual Property Corporation Of Malaysia (MyIPO) said, “Today we have an excellent opportunity to highlight how the IP system can support creative women in their quest to bring their amazing ideas to market. As we celebrate World IP Day, it is good to recognize how robust copyright provides the foundation for creative enterprise to flourish. Without modern, effective copyright laws, those working in the creative fields will not be able to build and sustain a business, employ others, and deliver quality content that entertains us, educates us and enhances our culture.”

His Excellency Brian D. McFeeters, U.S. Ambassador to Malaysia, said, “On World IP Day, we celebrate women creators, innovators, and change-makers, and reinforce our commitment to empowering enterprising women who are forging new horizons with their ground-breaking ideas.”

Ed Neubronner, Senior Vice President, Regional Operations, Communications, Corporate Affairs & Administration, Asia Pacific, said, “The creative business relies on being able to transform great ideas into films or television shows, and find innovative ways of getting them in front of audiences. Every step of that process requires imagination and talent, so today is an important day for focusing on our creative minds and making sure we provide an environment that fully protects their work.”

The special movie screening today also welcomed 75 game developers representing 11 Southeast Asian countries who are in Kuala Lumpur for the U.S. Embassy’s YSEALI Game Changers program. The Game Changers program includes a workshop on how to design games that address social issues and a game jam during which participants will prototype games that address topics including climate change, civic engagement, economic empowerment, education, and more. The program is made possible through the Young Southeast Asia Leaders Initiative (YSEALI), the U.S. government’s signature program to strengthen partnerships with emerging leaders in Southeast Asia. Learn more here: https://ysealigamechangers.com/

Every year MPA Asia Pacific works alongside local stakeholders to organize outreach programs during World IP Day to foster greater interaction among creative communities, various government agencies and students from all levels. These programs provide a platform for people to discuss, share and demonstrate how respect for IP can shape the future and contribute to a more vibrant global economy. This year, MPA partnered with U.S. Embassies, Consulates, government agencies and local film industries on more than ten events in Asia Pacific countries including China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

Download images from World IP Day events round the region: https://flic.kr/s/aHBqjAAAay

ABOUT THE MOTION PICTURE ASSOCIATION

Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organisations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include: Walt Disney Studios Motion Pictures, Netflix Studios, LLC, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA and the MPA-I, please visit www.mpa-apac.org. 

ABOUT THE US EMBASSY KL

The mission of U.S. Embassy Kuala Lumpur is to advance the interests of the United States, and to serve and protect U.S. citizens in Malaysia. The U.S. Embassy encourages and facilitates trade between the United States and Malaysia, promotes educational and cultural exchanges, and supports Malaysia through partnership programs in security, the environment, and education.

ABOUT KRU MEDIA

KRU Media is a digital media company providing a total solution for advertising, branded content production, influencer marketing, public relations, and event management. We envision playing an integral role in our clients’ media strategy by leveraging our media platforms and social media icons cohesively to meet our clients’ branding and communications objectives.